How Digital Displays Can Help You | Ensuring Success | CMS Managed Service | Digital Display Types
When it comes to investment we aim to support you understand the ROI you can drive your business. With our ROI calculator, we can guide you to assess the potential ROI uplift from a digital display solution.
We take data from your business around:
We then review these against the cost of a solution and provide ROI figures for:
Retail Media and Monetisation
We can also provide return-on-investment calculators relating to monetisation through the exploitation of retail media.
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Digital Displays Leading the Future in Retail
Investing in the customer experience and the store or venue of the future is essential to retaining loyal customers. If your competitors are doing things better and providing an all-around better experience than subsequently, customers will be pending with them and not you. Businesses who sell to an end consumer from retailers to cafes to venues are strategically investing in digital solutions.
When embarking on a Digital Display journey, clear objectives are crucial in ensuring return on investment. In the marketplace we have seen various scales of deployment with varying levels of success and potential return on investment missed. From the worst example, a TV on a wall that is switched off and no relevant content showing, to the best examples where regular, relevant and dynamic content is published.
Digital Displays provide an opportunity to create relevant and personalised experiences for your customers in-store that integrate seamlessly with their online propositions. Not only do these infrastructures deliver an immersive omnichannel experience but they can also generate an enviable ROI. Investing in digital technology to support the store of the future is essential to retain loyal customers, if your competitors are doing things better and are providing an all-round better experience than subsequently, they won’t be spending with you.
At Trust, we have explored the impact of Digital Displays on meeting the need to improve stores/outlets performance and enable the enhanced customer journey. We have highlighted 10 key return on investments.
Higher Average Basket Value
On average, 80% of brands have seen an uplift in sales of a third or more when deploying Digital Displays.*
Higher Store-Level Profit
How retailers are achieving up to 31.8% sales uplift and reducing costs through Digital Display.*
Business Future Proofing
30% of consumers who intend to spend more time in-store seek more immersive experiences.*
Increased Business Investment
60% of consumers will strengthen their affinity to a brand if they perceive it as being highly responsible and sustainable.*
Increased Net New Customers
84% of UK retailers believe Digital Display creates significant brand awareness.*
More Repeat Buyers
51% of brands globally see improved shopper loyalty from their retail media campaigns.*
Reduced Store Costs
UK Retailers sell up to nearly 48% of their total stock at a discounted rate, specifically due to over-stocking.*
New Revenue Sources
For retailers, selling ads on the channels they own offers “robust margins” of 70% to 90%.*
*for sources please refer to www.trustsytems.co.uk and visit our guide ‘10 Ways to Improve Performance & ROI with Digital Signage’.
Discover our Digital Display Resources
Blog
Discover how we are delivering a managed Digital Display Solution for one of the biggest supermarkets in the UK.
We will transform your business and your customer experience, which is exactly what we accomplished with ALDI, who noticed an immediate rise in sales from their screens.
Podcast
In this Retail Exchange podcast episode, presented by Trust, we are joined by John Lewis Partnership and Fortnum & Mason.
We delve into the strategies and technologies required to maximise the impact of Digital Displays, Digital Content and Retail Media to captivate shoppers; boost engagement; and unlock greater return on investment.
Listen to our PodcasteBook
When embarking on a Digital Display journey, clear objectives are crucial in ensuring return on investment.
In this eBook, we evaluate the Digital Display journey to ensure success and from our extensive experience share the critical success factors.
Read our eBook