Digital signage has become an indispensable tool for retailers. It can help to engage customers, drive sales, and generate additional revenue streams. But harnessing its full potential comes with its own set of challenges. In this Retail Exchange podcast episode, presented by Trust, we delve into the strategies and technologies required to conquer these hurdles; captivate shoppers; boost engagement; and unlock greater return from investment.
We sit down in conversation with leaders from two of retail’s biggest names, Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership and Sophie Cunningham, Head of Digital Transformation at Fortnum & Mason as they share valuable insights. These two experienced leaders are also joined by our Commercial Director, Mike Dowson to discuss the strategies and essential techniques for maximising the impact of Digital Signage, Digital Content, and Retail Media.
In particular, our panel will discuss the following:
- Achieving stand out amidst the noise of the retail environment
- The role of cloud deployment in facilitating seamless content delivery
- Why automation and AI are set to revolutionise content management
- Secrets to unlocking revenue-generating opportunities from digital networks
- Why the perfect content may already exist, and how to repurpose it effectively
- How real-time promotions can drive customer engagement and loyalty at scale
Whether you are embarking on a digital signage strategy or already on the journey this is a must listen.
Free Download | Digital In Retail Best Practice
In this free to download report to accompany our latest episode, we showcase some of the latest examples of digital media best practices, click here to download.