
When we took the stage at the Retail Gazette Customer Experience Debate, we had a hunch that Lift & Learn would pique interest, but we didn’t expect it to become the talking point of the afternoon.
From questions about data to discussions on customer psychology, it was clear: retailers are craving ways to make their stores not just smarter, but more intuitive. The kind of spaces where shoppers feel understood, inspired, and confident in their choices. And that’s exactly where Lift-and-Learn shines.
Our live Q&A proved just how much is on the minds of modern retail leaders. Not surface-level tech trends, but real, strategic questions like:
These aren’t hypotheticals. They’re the everyday challenges retail teams are navigating across categories, from grocery to fashion, high street to premium.

One poll said it all:
ARE YOU SHAPING IN-PERSON EXPERIENCES AROUND YOUR CUSTOMER COMMUNITY?
Retailers clearly want to build community, but doing it consistently and meaningfully, in every store, is the hurdle. That’s where Lift & Learn comes in.
By simply picking up a product, customers can trigger personalised content: stories, features, comparisons, promotions, whatever helps them decide. It transforms passive browsing into purposeful exploration.
Whether you’re:
…Lift-and-Learn makes it feel natural, not forced. Smart, not salesy.
The big takeaway from the room?
Retailers want more than tech for tech’s sake. They want tools that answer the right questions. That support their teams. That create meaningful in-store moments and drive lasting value.
Curious about what your customers really want?
Off the back of all the brilliant questions we were asked during the event, we pulled together a guide to help retailers take the next step. Whether it’s fine-tuning your store’s layout or knowing what not to do with interactive tech, it’s packed with practical dos and don’ts to keep your customer experience journey on track.
If you joined us at the event, you might’ve already received it, maybe you gave it a skim, maybe it got buried in the inbox. But whether it’s your first time seeing it or a timely reminder, it’s worth the read.
Relive the moment with our quick after movie from the debate.