Beyond the Screen: Insights with our CEO

Welcome to our Beyond the screen fortnightly series, presented by Trust. Each episode explores the digital signage world with a special guest from our eco-system of partners.

Whether you’re just starting your digital signage journey, or are already using signage, these episodes are a great insight to understand the power of digital signage and will help you understand how to maximise its impact. Alongside this, each episode you’ll hear from a different expert, sharing their knowledge and experiences.


EPISODE ONE


Steve Robertson, head of signage for Samsung UK. 

“I believe we’re able to delivery world leading image quality”

They visit Samsungs digital role within the customers experience, Samsungs technology and how they’re making it easier for brands to deploy digital tech. 



EPISODE TWO


Ollie Britt, Samsung

Steve and Ollie discussed retail stats, the future of digital signage including AI’s role and they answered those burning questions surrounding digital signage and content creation.




EPISODE THREE


Ian Dewar, CEO and co-founder of Ergonomic Solutions UK. 

“If it’s a revenue-generating thing, it needs to be installed in such a way that it’s giving the message and earning you money all the time”

Ian Dewar shares his own industry experiences with digital signage, including common mistakes they see, success stories and why signage placement matters.




EPISODE FOUR


John Bathgate, Samsung Display

“It’s not just about increasing profits and revenue, it’s also about brand image.”

they share valuable insights from real-world interactions with well-known brands like Tesco as well as challenge common misconceptions about digital signage, and explore how these displays offer more than just promotion.



EPISODE FIVE


Rob Sims, CEO and founder of Sum Vivas. 

“What It does do is stop human colleagues getting taken of an important task, it allows them to do more interesting and exciting tasks, things that robots can’t do”

At Sum Vivas, they create personalised AI-intergrated digital humans that help businesses connect with their customers to increase engagement, improve efficiency and drive profitability. During this episode, Rob and Steve explore the relationship between digital signage and AI, including using AI in retail, how it can be utilised behind the scenes in operations and recruiting, and their predictions for the future. They also highlight how many people are already using AI in their daily lives without even realising it.




EPISODE SIX

Adam Thurgood, Business Development – Trust.  

“In order to prove whether its working you need to understand what you’re trying to achieve”

Adam works directly with customers every day and has shared his unique perspective on the challenges and common obstacles customers encounter with digital signage, along with valuable tips to help you kick-start your journey.





EPISODE SEVEN

Andrew Broster, CEO of Evexi.

“Evexi was born and Sky was our first customer

During this episode, he demonstrates Evexi’s innovative interactive solution, Lift and Learn which has excelled in driving customer engagement and creates an impactful experience for customers and valuable data insights to retailers.